I can see what’s happened here:
Twelve-year-old Michelle Flores shared a special moment with her family at FIU this past Saturday: She and her sister Gabriela joined their parents, FIU alumni Leonor and Henry Flores MIS ’01, to watch a 950-ton section of a pedestrian bridge swing into its permanent position across Southwest 8th Street.
Leonor Flores ’98 is a project executive and one of 63 FIU alumni who work for MCM, the construction firm building the FIU-Sweetwater UniversityCity Bridge, which will further connect FIU and its northerly neighbor, the City of Sweetwater. She was excited to share her work with her family, especially Michelle, who is interested in STEM (science, technology, engineering and math) in school.
Michelle said she might want to follow in her parents’ footsteps and go to FIU when the time comes, and that it was fascinating to see her mom’s work in action. “I’m interested in the architecture and the design of the bridge, and the math portion of it,” she said.
Said Leonor: “It’s very important for me as a woman and an engineer to be able to promote that to my daughter, because I think women have a different perspective. We’re able to put in an artistic touch and we’re able to build, too.”
Then the bridge collapsed across eight lanes of highway crushing people underneath, and FIU provided this update:
UPDATE, March 16, 2018, 11 a.m.: To clarify, Leonor Flores did not work on the FIU-Sweetwater UniversityCity Bridge project in any capacity.
When you read the original text carefully, you can see it doesn’t actually say that Flores worked on the bridge. But by including her heart-warming tale of women in engineering in a story about a bridge installation, that’s what they implied. It was a deliberate attempt to link Flores and female engineers in general with this particular project, which at the time was looking like a success and attracting publicity. However, now people across the internet are questioning the wisdom of having a woman put “an artistic touch” to something that goes on to fail in deadly fashion, they’re having to come clean.
This sort of manipulation is not unusual in modern engineering projects, or anywhere else in today’s corporate world. I once worked for a large multinational engineering firm who had on their books a rather photogenic female Russian safety engineer. Sure enough, she featured prominently in several of the quarterly magazines (or whatever they call those propaganda rags that get hoyed in the bin by anyone who does something useful). Now she wasn’t a terrible engineer, but she didn’t deserve so many puff-pieces in short succession. Speaking to friends and colleagues who’ve worked on sites and in yards around the world, whenever there’s a photo session going on the women and ethnic minorities are placed in prominent positions and white men told to stand to the side, preferably behind a large object. An exception is in Nigeria where a European woman, who’d played a key role in the engineering of the installation, was asked to remove herself from the group because having no white people in the photo made Nigerians happier. Go through the prospectus of any company or organisation these days and you’ll get interviews and quotes from women and ethnic minorities, half of whom I suspect don’t even work there. I am absolutely sure most of the “staff” photos are from stock.
I don’t mind women or ethnic minorities being interviewed, and I even don’t get upset if they’re given a little more prominence than perhaps they deserve (it’s PR, after all). But to interview someone who wasn’t even involved with the project is pretty cynical. I’m sure there were women working on this bridge and doing a fine job, but presumably couldn’t provide a twelve year old daughter who comes out with cutesy lines right on cue. I wonder what they thought of the interview when it was first published? I can imagine “Who the fuck is she?” was asked quite a lot.
If companies want people to take women in engineering seriously they need to quit pulling stunts like this, or they might as well go and hire actors.
(With thanks to Lord T and JerryC in the comments.)