Via a Twitter correspondent, a piece by Toby Young in The Spectator on Accenture’s wokeness:
New employees at the British headquarters of Accenture, a global management consultancy, were slightly taken aback during a recent induction morning when the head of human resources encouraged them to wear rainbow-coloured lanyards declaring themselves ‘allies’ — not just at the meeting, but permanently. In addition, they were given the option of adding the word ‘ally’ in the same rainbow pattern to the footers of their company email addresses. Anyone confused by HR language — a reference to the second world war perhaps? — was referred to the company website, where the word ‘ally’ was helpfully defined: ‘An ally is someone who takes action to promote an inclusive and accepting culture regardless of their own identity and demonstrates commitment to an inclusive workplace. We currently have allies programmes for Mental Health, LGBT and People with Disabilities.’
It’s not just politics that’s becoming infantalised with cheap gimmickry, it’s everywhere. There is some good news, though:
This madness, which long ago infected university campuses, is now seeping into HR departments of large employers. The result is the rise of the woke corporation, and it might affect the way you work. Certainly, no one should assume that their own company, however sensible-seeming, is immune.
Crackpot ideas that used to be confined to neo-Marxist professors in grievance studies departments have been enthusiastically embraced by the giants of capitalism. Apple, Amazon, Facebook, Goldman Sachs, Coca-Cola are all on board and anyone who publicly challenges this new orthodoxy is not merely endangering their chances of promotion, but at risk of being fired.
And that is that companies which operate like this will not survive long once their legacy rents run out. As I’m fond of saying, it’s small and medium-sized companies which reject this garbage or turn it to their advantage which represent the future for bright, capable individuals.