A couple of weeks ago I wrote about Kimberly-Clark and asked:
How long do you reckon it has left under its current management?
Let’s ask that question again in light of this story:
Kleenex is scrapping “Mansize” branding from its tissue boxes after 60 years on the shelves as consumers called it out for being sexist.
The company said the tissues would now be called “Extra Large”.
One customer questioned the firm after her four-year-old son asked if “girls, boys and mummies” can use them.
60 years of branding in the bin because of a single Twitter user who was supposedly parroting her four year old. It’s not looking good for them, is it?