Decorating

Keen-eyed observers might have spotted I’ve changed my header a bit, and added this emblem to my comments:

For no particular reason I decided to attach a logo to the Desert Sun “brand”, which I intend to use for publishing my book and any other commercial activity I may do in future. To that end, I contacted an independent graphic designer who wanted between £3,500 and £6,000 to design me a logo. Nice money if you can get it but I wasn’t going to pay that, so instead I went here and found this guy, who is Turkish. I asked him to draw me a logo around the theme of “desert sun” and put the words beside it, and he came back with 4 suggestions. A few iterations later I settled on this:

The total cost was $150, and the whole process took about 3 days. I got high definition files plus other information associated with it, e.g. the font type. I modified it to create the White Sun of the Desert title that is now in my blog header.

I’m not entirely sure I need a logo, but it’s fun to have. I hope you like it.

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45 thoughts on “Decorating

  1. Not at all sure about that typeface. Apart from personal taste the mix of upper and lower case makes it difficult to read: don’t make your brand iconography harder to use than it has to be.
    The Image is good.

  2. The icon is good, not sure about the font and differing sized capitalized mixed with non-capitalized text, I know the modern day brand guys are big on this style, I often fight with them on it. I thought that with you being a stickler you would have knocked it on the head but maybe you are getting a bit risque and out there as you mature!

  3. I thought that with you being a stickler you would have knocked it on the head but maybe you are getting a bit risque and out there as you mature!

    I’m keen on using capitals for company names, even in logos. I never liked the practice of using small cases throughout. A differentiation between Desert and Sun was important: desertsun might not be read as intended, particularly by foreigners.

    It’s only a bit of fun anyway, and the typeface is easily changed. The emblem was the main thing I wanted.

  4. I’ve always been amused by the juxtaposition of “Desert” and a picture of the briny.

    The problem with your logo is that it bears a resemblance to a blueberry and milk chocolate dessert.

  5. “It’s only a bit of fun anyway, and the typeface is easily changed”

    Absolutely, just as long as Oliver Kamm doesn’t see it.

    I am a Brandon Grotesque fan when it come to type face, it works well in Caps Title as well.

    http://fmkcatering.com/

  6. Definite thumbs up for the logo, nice piece of work. As others have said, the font grates.

  7. I’ve always been amused by the juxtaposition of “Desert” and a picture of the briny.

    It used to be one over the desert, but I got tired of it so switched it.

  8. Anyone other than Bardon want to suggest different fonts? Preferably not girly, swirly ones.

  9. The font will need some getting used to but the logo looks good to me, no thoughts of blueberries at all (the desert looks a bit like burnt cream but it’s the desert’s problem). Comrade Sukhov would have approved, one hopes.

  10. For anyone interested, the 4 original suggestions where these:

    And the fonts discussed were here:

    Does anyone prefer any of those other fonts?

  11. The one that you have chosen for your book is the best one of the lot. But that is a completely different kettle of fish from the title on the blog.

  12. But that is a completely different kettle of fish from the title on the blog.,

    Fair point. I might change that.

  13. I like font 6. I think the font matches the image better, and fits with the general feel of the site. The current font is like something for an ice cream shop.

  14. I like font 6.

    I liked that too, but went for 7.

    The current font is like something for an ice cream shop.

    DessertSun?

  15. I like the idea that you can get a logo for $150. I might get one just for the sake of it. It’s the 21st Century coat of arms.

  16. Toss-up between 4 and 7 for me.

    Can see why you went with 7 though. Although the font is slightly grating, I also think it’s effective. It isn’t very samey (I like that it’s distinctive, lots of logo fonts seem to blur into one for me) and I reckon stylistically it goes well with the image.

  17. I like the idea that you can get a logo for $150. I might get one just for the sake of it. It’s the 21st Century coat of arms.

    Yeah, that’s kind of what I thought!

  18. Similarly when I needed a logo for a new company, a few years ago, I went to Fiverr.com.

    I gave the same brief to four designers around the world and paid them $5 each to come up with an initial concept. The winner was a guy in Bangladesh and I think it cost somewhere between $50 and $100 get from there to the finished files.

    To me, the best thing about it was the low cost of getting the initial concepts. For $100 you could have 20 different ideas to consider.

  19. I think the blog title font is fine, actually, but the Copper Black “blog of Tim Newman” part clashes with the rest of it. You want a sans serif font, and not a title font either.

  20. but the Copper Black “blog of Tim Newman” part clashes with the rest of it. You want a sans serif font, and not a title font either.

    I struggled to pick one, and realised (for the twelfth hundred time in my life) that I’m absolutely fucking useless at selecting fonts. That’s why I asked the graphic designer to propose them.

    Would you like to recommend a better one for the tagline?

  21. The logo could double up for Dessert Sun – that’s a butterscotch Angel Delight!

  22. I’m just thinking, it would have looked better with a pretentious trademark symbol, wouldn’t it?

  23. It’s great!
    Typeface – excellent.

    Logo and typeface look great together… don’t change it!

    Be brave and ignore the ho-hum conventionalists.

    It stands out and is ‘clean’ modern, stylised and if you want to TM it, then if it just looks like ordinary… yawn, so,so writing, that will be difficult.

    You might try the DesertSun under the logo, either centred or left justified.

    However I suggest you get rid of the lake and boat and the White Sun Of The Desert header.

    Otherwise it makes your new logo looks what is currently is, an after thought. It is lost and makes your header look busy.

    Make it bigger and get your Turk to suggest a background that compliments it.

    If your plan is to use it elsewhere, it has to be applicable across all media.

  24. Tim

    I really like your spot but not so keen on the choice and mixture of fonts.

    To me they don’t quite work and some thing cleaner would be better.

  25. I think you’d do better with font 4, reduced in size slightly compared to the blob.

    Mind you nobody in their right mind asks for my opinion on matters of good taste!!

  26. Suggest warm colour and some form of Arabic brush script, stronger on verticals like their more significant calligraphy – possibly with the odd faux diacritical mark as per.

  27. Suggest warm colour and some form of Arabic brush script, stronger on verticals like their more significant calligraphy – possibly with the odd faux diacritical mark as per.

    Gulp! Should I run that through Google translate, or…

  28. Be brave and ignore the ho-hum conventionalists.

    Like a mighty oak I shall stand firm.

    However I suggest you get rid of the lake and boat and the White Sun Of The Desert header.

    Otherwise it makes your new logo looks what is currently is, an after thought. It is lost and makes your header look busy

    I’m tempted to agree with that.

  29. The logo is excellent, Tim. And the font grows on me. It’s distinctive – and, arguably, it obliquely suggests that your opinions are not wholly conventional…

  30. Wasn’t until fairly recently I realised it was your photo in the header, Tim – loads of WordPress blog templates come with pretty pictures for the header. Your photography is very, very good but obviously indistinguishable from similar “professionally-taken scenic stock photo with water and boat #2917” efforts. So yes, unbusying your header would be a good idea. And I do think the “Tim Newman” font looks a bit busy too.

  31. Very much like the graphic. And very opportune. Need something similar done, myself & will be on this guy. Thanx Tim.

  32. I’m absolutely fucking useless at selecting fonts.

    It’s a skill, and not a terribly obvious one either. I have a reference book on title/body font combinations, I’ll have a poke through.

  33. Google developed Open Sans to be legible and user friendly. It is not dissimilar to number 4, but go to the Google Fonts site and jiggle around for something you think not as anodyne.
    Two points:
    Sans serif faces are easier to read.
    Italic faces are less easy to read.
    Something like Arya makes a nod towards ‘foreign’, away from the protestant austerity of Open Sans, but retaining legibility.
    Or there is always Comic Sans…

  34. The logo is excellent, Tim. And the font grows on me. It’s distinctive – and, arguably, it obliquely suggests that your opinions are not wholly conventional…

    Thanks, Theo!

    The logo is fantastic! And very fitting.

    You too, Julia!

  35. Or there is always Comic Sans…

    Back in the late 90s when everyone was fiddling around with Dreamweaver trying to build himself a website, I created one which was absolutely awful (but I learned a lot in the process). Would you believe I covered the whole thing in Comic Sans font. I should have been beaten into a coma just for that. Occasionally I see it on the backs of football shirts, of all things, and I cringe.

  36. I have a reference book on title/body font combinations, I’ll have a poke through.

    Thanks!

  37. Need something similar done, myself & will be on this guy.

    Blimey, I’ll he’ll be heading down the mosque and crying to his Imam by the time he’s finished with your logo, mate! 😀

  38. Wasn’t until fairly recently I realised it was your photo in the header, Tim – loads of WordPress blog templates come with pretty pictures for the header.

    Yeah, I have a certain principle about that: gotta be my photo.

    Your photography is very, very good but obviously indistinguishable from similar “professionally-taken scenic stock photo with water and boat #2917” efforts.

    Thanks, but I fear you’re being too kind. One thing I noticed when I started doing photography is how unbelievably good some amateurs are. I’m more a guy with a camera who has a reasonable eye for framing a shot, and I can take good holiday pictures. Of course, most of it is thanks to working an oil and gas boom that paid for me to buy the equipment and visit places worth photographing. 😉

  39. Mind you nobody in their right mind asks for my opinion on matters of good taste!!

    Being in Italy I was relying on you! The Italians bow to nobody when it comes to design aesthetics. Functionality, reliability, construction quality…well, those are secondary concerns. 🙂

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