North Korea is lobbing missiles around again and the hapless Theresa May is shipping billions of pounds over to Europe in the hope they’ll make her life a bit easier next month, but here’s the BBC’s lead story:
It’s reached the stage that I think Trump is simply trolling. The outrage machine is still going full blast more than a year since his election, but there he is, still sitting pretty as president. He knows that by simply clicking a few buttons on his iPhone he can send the world’s media – who hate him anyway – into one meltdown after another, giving them no time to catch their breath in between. Historians are going to look back on this and recognise it as masterful media manipulation; he really is playing with them like a cat does a mouse.
What really gets me is the disparity of effort. Master trolls don’t hang around writing screeds online, their role is to throw petrol on a fire and walk away, leaving everyone else to waste days or weeks fighting each other. In Trump’s case, he can tie up tens of thousands of his enemies’ manhours and get them to spend hundreds of thousands of dollars simply by retweeting a video, an action which takes less than a second. This must be costing the media companies an absolute fortune, and for what? The BBC won’t care because they extort money from the British population, but for the rest who rely on selling copy or getting eyes on screen, Trump’s making them dig their own graves. For all the million articles and interviews decrying Trump, nobody’s much changed their minds about the man: all they’re doing is preaching to the choir. They desperately need to start covering stories professionally and recapturing their lost audiences in order to survive, but instead they’re stuck with this blinding obsession. How none of the shareholders or executives realise this is incredible.
Trump is unlikely to leave office remembered as a great president or even as a good politician, and I suspect his legislative changes won’t even amount to much. But I think there’s no doubt he will be remembered for the manner in which he completely outflanked a hostile media and led them straight over a cliff. For all his other faults, Trump is probably the first major political figure to really understand the power of social media. Twitter should give him a seat on the board when his time in office is up.