We shouldn’t be surprised by this:
Jamie Oliver’s two flagship London restaurants have gone into administration, although the celebrity chef immediately bought one back.
His upmarket Barbecoa steak restaurant in London’s Piccadilly will close a year after it was re-launched.
The closure of the 12 restaurants will affect at least 200 jobs.
Court documents revealed that Jamie’s Italian had debts of £71.5m.
There’s a world of difference between being a good cook and being able to run a restaurant. Many a decent cook has been persuaded by friends and family to open a restaurant only to find the skills required are quite different. I find Jamie Oliver’s recipes to be hit and miss, but he’s made good money flogging books and doing TV shows so he has some talent. But as a businessman capable of running a restaurant empire he looks about as credible as Diane Abbott for Home Secretary. The mockney cheeky-chappie shtick doesn’t count for much in the hard realities of business.
The chain also closed down six Jamie’s Italian restaurants in January 2017.
At the time, the company said that the closures were due to uncertainties caused by Brexit and a “tough” market.
Or, as someone on Twitter put it, he was selling bland, overpriced crap served on manky old wooden boards. Sadly, these latest developments will leave him with more free time to lecture the British public on how to feed their children and lobby for an increase in state nannying.