{"id":9105,"date":"2019-02-18T13:38:39","date_gmt":"2019-02-18T12:38:39","guid":{"rendered":"https:\/\/www.desertsun.co.uk\/blog\/?p=9105"},"modified":"2019-02-18T13:38:39","modified_gmt":"2019-02-18T12:38:39","slug":"domaintrix","status":"publish","type":"post","link":"http:\/\/www.desertsun.co.uk\/blog\/9105\/","title":{"rendered":"Domaintrix"},"content":{"rendered":"<p>This <a href=\"https:\/\/www.telegraph.co.uk\/news\/2019\/02\/15\/sex-toy-sales-director-sacked-changing-companys-org-domain\/\" target=\"_blank\" rel=\"noopener\">amused<\/a>:<\/p>\n<blockquote><p>Yes Yes.org, which specialises in making natural lubricants, was founded by Susi Lennox, 73, and Sarah Brooks, 58, who chose to use &#8216;.org&#8217; in its domain name because they found it \u201camusing\u201d due to its closeness to the word \u201corgasm\u201d.<\/p>\n<p>However Ciaran Arstall, head of sales and marketing, believed that changing it the site to .com would boost sales and changed it without permission.<\/p>\n<p>He was then sacked from his \u00a357,500 role in June 2017 after three years at the company.<\/p>\n<p>An employment tribunal heard the name change resulted in a significant loss of sales for the business, which is stocked in 92 countries worldwide and was making \u00a31.2 million a year in 2014.<\/p><\/blockquote>\n<div class=\"articleBodyText section\">\n<div class=\"article-body-text component \">\n<div class=\"component-content\">\n<p>I can&#8217;t imagine companies making sex toys attract the best candidates from top management schools, but how dense do you have to be to think you can&#8217;t use .org and .com for the same site? You just put a single page with a redirect in the header pointing to whichever domain has the full site. This is what nearly sixty grand gets you in the sex toy industry, it seems.<\/p>\n<blockquote><p>Mrs Brooks told the tribunal: &#8220;I do not know exactly when the claimant questioned our .org URL and suggest we use .com instead, but it would have been between July and November 2014.<\/p><\/blockquote>\n<p>Good to see you were keeping a close eye on things, then.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This amused: Yes Yes.org, which specialises in making natural lubricants, was founded by Susi Lennox, 73, and Sarah Brooks, 58, who chose to use &#8216;.org&#8217; in its domain name because they found it \u201camusing\u201d due to its closeness to the &hellip; <a href=\"http:\/\/www.desertsun.co.uk\/blog\/9105\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57],"tags":[],"_links":{"self":[{"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9105"}],"collection":[{"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=9105"}],"version-history":[{"count":2,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9105\/revisions"}],"predecessor-version":[{"id":9107,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/9105\/revisions\/9107"}],"wp:attachment":[{"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=9105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=9105"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=9105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}