{"id":8410,"date":"2018-10-18T23:12:02","date_gmt":"2018-10-18T21:12:02","guid":{"rendered":"https:\/\/www.desertsun.co.uk\/blog\/?p=8410"},"modified":"2018-10-18T23:12:02","modified_gmt":"2018-10-18T21:12:02","slug":"weakness-exposed","status":"publish","type":"post","link":"http:\/\/www.desertsun.co.uk\/blog\/8410\/","title":{"rendered":"Weakness Exposed"},"content":{"rendered":"

A couple of weeks ago I wrote about<\/a> Kimberly-Clark and asked:<\/p>\n

How long do you reckon it has left under its current management?<\/p><\/blockquote>\n

Let’s ask that question again in light of this story<\/a>:<\/p>\n

\n

Kleenex is scrapping “Mansize” branding from its tissue boxes after 60 years on the shelves as consumers called it out for being sexist.<\/p>\n

The company said the tissues would now be called “Extra Large”.<\/p>\n

One customer questioned the firm after her four-year-old son asked if “girls, boys and mummies” can use them.<\/p><\/blockquote>\n

60 years of branding in the bin because of a single Twitter user who was supposedly<\/a> parroting her four year old. It’s not looking good for them, is it?<\/p>\n","protected":false},"excerpt":{"rendered":"

A couple of weeks ago I wrote about Kimberly-Clark and asked: How long do you reckon it has left under its current management? Let’s ask that question again in light of this story: Kleenex is scrapping “Mansize” branding from its … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[57,79],"tags":[],"_links":{"self":[{"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8410"}],"collection":[{"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=8410"}],"version-history":[{"count":1,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8410\/revisions"}],"predecessor-version":[{"id":8411,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/8410\/revisions\/8411"}],"wp:attachment":[{"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=8410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=8410"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.desertsun.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=8410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}