The ZMan has written a post on YouTube personalities which can be summed up as:
The people watching and enjoying her work, are very different people from anyone I know.
ZMan is also not alone when he says:
Until recently, PewDiePie was unknown to me, despite his having 59 million subscribers. He is the #1 YouTube personality.
I was absolutely staggered when I heard about PewDiePie’s popularity, and I mentioned it to a colleague. His eyes lit up and he said, “Oh, that’s nothing: check out this video!”:
At the time of posting, this had been viewed a staggering 144,109,815 times. The shorter version has been viewed 128 million times.
Occasionally I stop and wonder if I’m living on the same planet as everyone else.