Amazon Go

There has been a lot of talk in the media recently about Amazon Go.  This is a supposedly groundbreaking new concept whereby people walk into a supermarket, take what they want, and then simply walk out again without stopping at a checkout.

Personally I don’t see what all the fuss is about: I used to see chavs in Adidas tracksuits and Rockport boots doing precisely that in Manchester stores as far back as the late ’90s.

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4 thoughts on “Amazon Go

  1. Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store.

    What happens if you get an emergency call, dump the basket and leave the store? Do you still get charged? The goods haven’t been returned to the shelves, so from that paragraph one would assume they still counted as taken.

    What about faulty sensors on the shelves? You take a bottle, look at it, put it back. The sensor doesn’t recognise you put it back. Still charged?

    Sounds a bit dodgy to me.

  2. Sounds a bit dodgy to me.

    I thought that when I saw the video. I may be being a luddite here, but I based it on my experience with the self-checkouts in supermarkets: every other time I use them the machine tells me to call for assistance for one reason or another.

  3. We should never, ever try anything new because of those rare and exceptional imagined and contrived possibilities that something might… just might… go wrong.

    What do you mean trial and error; learning curve?

    Perish the thought!

    That’s why man has never gone to the Moon.

  4. We should never, ever try anything new because of those rare and exceptional imagined and contrived possibilities that something might… just might… go wrong.

    Oh no, let ’em try. I’m all for this kind of thing for precisely the reasons you state, but that doesn’t mean I can’t stand on the sidelines carping. If it works as advertised, great.

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