I’ve said before that the British right need to get a lot smarter if they’re to claw back any of the territory they’ve lost to the left in the past couple of decades, which is pretty much all of it. A few days ago Nigel Farage launched his Brexit party with a speech which immediately triggered outrage among establishment politicians and their lackeys in the media.
This was predictable, and a sign that those opposed to Brexit will do anything to shut down the debate especially if it’s headed by someone like Farage with the knack of drawing a crowd and getting them to vote. One hopes that those running the Brexit party knew this would happen and planned for it. The correct response to the faux outrage is not to highlight the many instances of racism, antisemitism, and incitements to violence on the part of the left, but to reframe every conversation, question, and remark back towards Brexit. As soon as they start explaining they’re playing the left’s game, and they’re not going to win by painting them as hypocrites. That only works with people who have shame and principles, and Farage’s opponents have none of either.
Rather than react to the media, Farage needs to take a leaf from Trump’s book and make them chase him. This means avoiding interviews and appearing on panel shows. Let’s be honest, nobody watching the BBC, Sky News, or Channel 4 is ever going to see something that makes them vote for Farage, so he has nothing to gain by cooperating with them. He needs to understand he’s not leading a normal party, so he can’t expect to behave like he is. He should let the mainstream media run with their lies and smears, because this will serve the dual purpose of keeping his name in the headlines and making them look ridiculous. Again, Trump has shown how this can be done. Instead, Farage should take to social media and podcasts to speak to his supporters, who will quickly learn where they can find him.
Most importantly, he needs to have one policy and one policy only: leave the European Union with a wholly new withdrawal agreement or no deal at all. Absolutely everything else should be ignored until this single, pressing issue is delivered. In fact, if it were me I’d say the party will disband once Britain has left the EU. This would serve to quell the bickering which has already started between his new party and UKIP. Nobody cares what UKIP’s policies are outside of Brexit, so they should agree to join forces until after the UK has left. Of course they won’t, which leaves Brexiteers with no choice but to abandon UKIP completely. By banging on about Brexit 24/7 to the exclusion of everything else, Farage also protects himself from the slings and arrows the ruling classes will throw at him:
“Racist? Why no, we welcome Leavers of all backgrounds. It’s Remainers who lie to the electorate that we object to. Next!”
Farage must not play their game, if he does he’s toast. He’s a smart chap when it comes to politics and he’s spent time around Trump. It’ll be interesting to see what he’s learned since June 2016.