Yes Yes.org, which specialises in making natural lubricants, was founded by Susi Lennox, 73, and Sarah Brooks, 58, who chose to use ‘.org’ in its domain name because they found it “amusing” due to its closeness to the word “orgasm”.
However Ciaran Arstall, head of sales and marketing, believed that changing it the site to .com would boost sales and changed it without permission.
He was then sacked from his £57,500 role in June 2017 after three years at the company.
An employment tribunal heard the name change resulted in a significant loss of sales for the business, which is stocked in 92 countries worldwide and was making £1.2 million a year in 2014.
I can’t imagine companies making sex toys attract the best candidates from top management schools, but how dense do you have to be to think you can’t use .org and .com for the same site? You just put a single page with a redirect in the header pointing to whichever domain has the full site. This is what nearly sixty grand gets you in the sex toy industry, it seems.
Mrs Brooks told the tribunal: “I do not know exactly when the claimant questioned our .org URL and suggest we use .com instead, but it would have been between July and November 2014.
Good to see you were keeping a close eye on things, then.